AEO: The New SEO

Are you increasingly worried that your business isn't showing up in AI searches?

You’re not alone. Over the past few months there’s been a massive shift in how people find information online. 

It used to be all about Google and SEO. 

Now, tools like ChatGPT, Perplexity and Google’s own AI Overviews are becoming the first place people go to get answers.

This means your company isn’t just competing for search results anymore - it’s competing to be the answer to a question.

Here’s what that means in practice:

❓ People ask AI a question, and the AI answers - often without showing any clickable links.

💻 If your website isn’t easy for AI to understand and cite, you effectively become invisible to anyone searching through AI tools.

✅ But if it is, you’re the brand that gets named, trusted and recommended.

This is called AEO - Answer Engine Optimisation.

You’ve probably heard of SEO – Search Engine Optimisation. AEO sits alongside it, not instead of it. They’re partners, not competitors. We’re still big believers in SEO (we do it for clients every day), but it’s no longer the whole picture.

The good news? This is an amazing opportunity to be visible in front of new clients.

In fact, smaller brands often have the edge because they’re more specific, more credible and more human. You just need to structure your content in a way AI can quote.

AEO is a new service we’ve been offering this year and it’s already helping some of our clients show up - clearly and credibly - across tools like Chat GPT, Google AI Overviews, Microsoft Copilot and Perplexity.

I Want To Know More

What’s involved:

📝 An AEO Readiness Audit of your website, listings and content

📄 Creation of Best-Answer Pages for high-intent questions

📊 Implementation of Structured Data (so AI can read and cite your content)

🔧 Distribution support across AI tools and platforms

📈 Clear, digestible reporting so you know where you’re showing up

If this all feels a bit overwhelming, don’t worry - we’re here to help. 

When working with me and my team there are no stupid questions, whatever the service we're providing. We always do our utmost to make dry and confusing technical terms as easy to understand as possible.

If this is something you’ve been worrying about recently or if you have any questions about AEO and want to schedule a chat with me, send me an email at ellie@chironhotelconsulting.com.