Over the last six months, I’ve probably spent more time researching AI than any other subject in my career. Like many business owners, I’ve oscillated between excitement and fear. I’ve spent evenings and weekends testing tools, reading, experimenting and trying to understand what is probably the biggest technological shift of our lifetime. In the last month alone, I’ve tested around twenty AI tools. I’ve hired an AI consultant to work with us, invested heavily in subscriptions and spent a...

If you’ve ever wondered whether your Instagram should be growing faster, selling more or taking up less of your time, this newsletter is for you. I’ve worked with Instagram for over eight years, first at Aman Resorts in Bhutan and Vana in India, and now across travel, hospitality and founder-led brands at Chiron Hotel Consulting and Chiron Lifestyle Consulting. In that time, the platform has moved through several phases, but the biggest change is happening now. We are in what I think of...

I recently visited the Grotte Chauvet in France’s Ardèche region. Discovered in 1994 and now a UNESCO World Heritage Site, this large cave contains some of the oldest known figurative cave paintings in the world; ranging between 30 - 36,000 years old. You don’t enter the original cave - it’s been closed for preservation - but even the replica is enough to really stop you in your tracks. Lions, horses and rhinos - layered, moving, unexpectedly alive - stretch across the cave walls. It’s...