This summer marks five years since I founded Chiron Hotel Consulting. I wanted to acknowledge the milestone, but wasn't particularly interested in celebrating it by listing accomplishments. Instead, I organised two events in Paris for female founders based on the five lessons I've learnt from five years running my business. Rather than focusing on revenue, growth or success, I took the mistakes I'd made over the past five years and turned them into practical lessons in what not to do....

With The Odyssey bringing Greek mythology back into popular conversation, it feels like a good time to share the story behind our name. Back in 2020, before Chiron Hotel Consulting existed, I read Homer’s Odyssey and Iliad. As I explored the stories surrounding them, one lesser-known figure piqued my interest: Chiron. The mentor behind Achilles Chiron was a centaur, but unlike the wild and unpredictable centaurs found elsewhere in Greek mythology, he was known for his wisdom, humility and...

Social media success is often talked about in terms of viral posts, sudden spikes and big follower numbers. For luxury travel brands, we don’t think that is always the most useful way to look at it. Over a four-year period, Chiron Hotel Consulting was responsible for the complete management of the Instagram account for a UK-based tailor-made travel company specialising in Asia. That included the strategy, content planning, copywriting, publishing and day-to-day management of the channel. The...