PR Meets Marketing - A New Chiron Collaboration

At Chiron Hotel Consulting, I’ve always focused on marketing and branding – strategy, websites, content, social, newsletters – but I’m often asked whether we offer PR.

Until recently, the answer was no.

That’s not because I don’t value it – quite the opposite. PR is a discipline in its own right, and I’ve never believed in offering something that’s not my expertise.

Which is exactly why I’ve now teamed up with the brilliant Lallie Fraser, founder of Polka Dot Elephant – to offer a fully integrated service that brings together expert PR and expert marketing.

Lallie and I have always shared the same frustration: that sales and marketing are too often bundled together, while PR is paired with sales representation.

But in reality, it’s PR and marketing that are the most closely aligned. 

Why? 

Because both are about stories – and telling those stories through powerful, consistent content.

So now we’re doing something about it.

Our offering is designed for founders, hoteliers and marketing directors who want proper coverage and consistent content – across digital and print – that speaks with one voice.

With a media landscape that is changing almost daily, Lallie helps clients navigate through the world of print and digital editorial placements, paid for opportunities, press trips, influencer engagement, brand partnerships and events - helping make sense of it all as part of a the wider digital marketing roadmap.

Between us, we’ve worked with leading names in luxury travel, hotels, wellness, and lifestyle for more than thirty years – and we’re both practical, creative, fun and no-nonsense in our approach.

If you’d like to learn more or view our deck, click the button below. For any questions or PR enquiries email me at ellie@chironhotelconsulting.com

Download Brochure Here